Video ads people actually watch to the end.
Skippable in-stream, bumper, and in-feed campaigns — scripted, targeted, and measured on watch time and cost per view, not just impressions.
The second-largest search engine, built for video
logged-in monthly users watch YouTube every month.
of viewers say video helped them decide what to buy.
higher recall than static display for the same budget.
Video builds trust static ads can't — the challenge is making people want to keep watching instead of hitting skip.
The right format for the moment you're buying
| Format | Length | Skippable | Best for |
|---|---|---|---|
| Skippable In-Stream | Any length | After 5 sec | Views, consideration, conversions |
| Non-Skippable In-Stream | 15 sec | No | Guaranteed full-message reach |
| Bumper Ads | 6 sec | No | Frequency, brand awareness |
| In-Feed Video Ads | Any length | Opt-in click | Discovery, search results, home feed |
Targeting and creative, working together
Audience Targeting
In-market and affinity audiences, custom intent based on search behavior, video and channel remarketing, and demographic layering to keep spend on the right viewers.
Creative & Storytelling
Hook in the first 5 seconds, a clear message before the skip point, and a call to action that matches what the format allows — different scripts for different lengths.
Measurement
View rate, cost per view, and watch-time reporting tied to GA4 conversions, so video spend is judged on outcomes, not just plays.
How we run a YouTube Ads engagement
Strategy & Script
Format, length, and message mapped to your funnel stage and target audience before a script is written.
Creative Production
Video assets cut for each format — long-form in-stream down to 6-second bumpers — with a hook built for the skip point.
Audience Build
In-market, affinity, custom intent, and remarketing audiences layered against demographics for precision.
Launch
Campaigns go live with daily monitoring of view rate and cost per view during the first weeks.
Optimize
Creative rotation, audience trimming, and bid adjustments based on watch-time and conversion data.
What a well-run YouTube campaign looks like
Illustrative dashboard — actual metrics are pulled from your Google Ads account and GA4 data.
YouTube Ads works alongside
Common questions
Which YouTube ad format should we start with?
Most new advertisers start with skippable in-stream ads — you only pay when someone chooses to keep watching, which keeps early spend efficient while we learn what resonates.
Do you produce the video, or do we need our own?
We can script and produce video creative for you, or adapt existing footage into the cuts each format needs — a 6-second bumper needs a very different edit than a 30-second in-stream ad.
How do you measure success beyond views?
View rate and cost per view tell us if the creative is working, but we tie campaigns to GA4 conversions so video spend is ultimately judged on pipeline and revenue impact.
Can YouTube ads work for a smaller budget?
Yes. Bumper and skippable in-stream ads both scale down well — we'll recommend a starting budget and format mix based on your market and goals.
How is this different from your broader Paid Marketing service?
This page is focused specifically on YouTube Ads. Our Paid Marketing service coordinates video alongside Search, Shopping, and Display as one program.
Ready to turn views into customers?
We'll help you pick the right format, script, and audience for your first — or next — YouTube campaign.