Product listing ads built from a catalog that actually converts.
Feed optimization, campaign structure, and bidding managed so the right product shows to the right shopper at the right price point.
Product, price, and reviews — before the click even happens
of retail ad clicks on Google go to Shopping ads over text ads.
higher conversion rate typical vs. standard text ads for e-commerce.
powers every product ad — quality here decides everything downstream.
The four attributes that decide if you show up at all
Front-loaded with the terms shoppers actually search — brand, product type, key attributes like size or color.
High-resolution, on a clean background, meeting platform requirements — the first thing a shopper judges.
Kept in sync with your site in real time — mismatched pricing gets listings disapproved.
Correct product identifiers so the platform can match your listing to the right product category.
Segmented by category and margin, not left as one campaign
Splitting by priority means budget goes to your best-margin products first, not spread evenly across the catalog.
How we run a Shopping Ads engagement
Feed Audit
Titles, images, categories, and disapprovals reviewed against platform requirements.
Feed Optimization
Titles rewritten, images checked, and attributes filled in to maximize match quality.
Campaign Structure
Products segmented by category, margin, and priority so budget flows where it matters.
Launch
Campaigns go live with negative keywords and bid caps in place from day one.
Optimize
Bids and priority tiers refined weekly based on product-level performance data.
What a well-run Shopping account looks like
Illustrative dashboard — actual metrics are pulled from your Merchant Center and GA4 data.
Shopping Ads works alongside
Common questions
Do we need a product feed to run Shopping Ads?
Yes — Shopping Ads run entirely from your product feed in Google Merchant Center. We connect it, audit it, and optimize it as part of setup.
Why do some products get disapproved?
Usually mismatched pricing, missing identifiers, or policy issues like restricted categories. We monitor Merchant Center diagnostics and fix issues as they come up.
Can this work with a large catalog?
Yes — we use feed rules and labels to segment large catalogs by category and margin without manually managing thousands of individual listings.
How is this different from your broader Paid Marketing service?
This page is focused specifically on Shopping Ads. Our Paid Marketing service coordinates Shopping alongside Search, Meta, and other channels as one program.
How soon will we see results?
Once the feed is approved, listings can start showing within days. Bid and priority tuning typically stabilizes performance over the first few weeks.
Ready to turn your catalog into a growth channel?
We'll audit your feed and Shopping campaigns and show you exactly where the opportunity is.