PPC accounts that get managed every week, not just launched once.
Bid management, budget pacing, negative keyword maintenance, and ad copy testing — handled on an ongoing cadence across Google Ads, Microsoft Ads, Meta, and LinkedIn.
One team, every paid channel that matters
Google Ads
Search, Shopping, PMax, and Display managed as one account.
Microsoft Ads
Bing search coverage that's often overlooked and underpriced.
Meta Ads
Facebook and Instagram campaigns for reach, retargeting, and leads.
LinkedIn Ads
B2B targeting by title, industry, and company for ABM programs.
Accounts drift without a hand on the wheel
of PPC accounts show measurable budget waste after 90 days without active oversight.
more bid and budget adjustments made monthly on actively managed accounts.
typical response time to a campaign that starts underperforming.
A well-built campaign is a starting point. Auctions, competitors, and costs change daily — management is what keeps performance from decaying.
Ongoing management, not a one-time setup
Bid Management
Bids adjusted based on real conversion data and quality signals — not left on automated defaults and forgotten between reviews.
Budget Pacing
Daily and monthly spend tracked against targets so budget doesn't run out mid-month or sit unspent at the end of it.
Negative Keyword Maintenance
Search term reports reviewed on a set cadence to catch and block irrelevant traffic before it drains the budget.
Ad Copy Testing
Headlines, descriptions, and creative tested in structured experiments — winners scaled, losers retired on schedule.
Reporting Cadence
A consistent reporting rhythm covering spend, results, and what changed that week — not just a dashboard link nobody opens.
How an ongoing management engagement runs
Audit & Baseline
Every active platform reviewed for wasted spend, weak structure, and missed opportunity before anything changes.
Platform Setup & Alignment
Tracking, budgets, and campaign structure standardized across every platform so reporting means the same thing everywhere.
Active Weekly Management
Bids, budgets, negatives, and creative reviewed and adjusted every week based on what the data actually shows.
Reporting & Iteration
Regular reporting shows what changed and why, feeding directly into next month's priorities.
What an actively managed account looks like
Illustrative dashboard — actual metrics are pulled from your live Google Ads, Microsoft Ads, Meta, and LinkedIn accounts.
PPC Management works alongside
Common questions
What platforms do you manage PPC campaigns on?
Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads, coordinated as one program rather than four disconnected accounts.
How often will our account actually be touched?
On a weekly cadence — bid and budget adjustments, negative keyword reviews, and ad copy test checks, with monthly reporting on top.
Do you manage accounts we already have, or only new builds?
Both. Most engagements start with an audit of your existing accounts so we keep what's working and fix what's wasting budget.
How is this different from your Google Ads service?
Our Google Ads page is platform-specific. PPC Management is the umbrella service — ongoing operational management across every platform you run, including Google Ads.
What reporting do we get?
A regular reporting cadence covering spend, results, budget pacing, and what was changed and why — not just a dashboard link.
Ready for accounts that actually get managed?
We'll audit your current PPC accounts and show you exactly what a weekly management cadence would fix.