Paid Marketing / Meta Ads

Facebook & Instagram ads people actually stop scrolling for.

Creative, targeting, and placements built for the feed — managed as one Meta Ads program across Facebook and Instagram, from cold awareness through retargeted conversions.

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Audience
Age 25–44 Interest: Fitness Lookalike 1% Mobile-first
Why Meta Ads

The most precise targeting engine in social advertising

3B+

people use Facebook or Instagram every month.

60%

of Instagram users discover new brands and products in-feed.

9x

more granular targeting signals than most other ad platforms.

Meta's ad system rewards strong creative — the account structure matters, but the ad itself is what earns the click.

Campaign Objectives

Built around what "success" actually means for you

Awareness

Reach and video views to put a new brand or product in front of the right audience.

Traffic

Clicks to your site or landing page at the lowest efficient cost per visit.

Leads

Instant Forms and landing pages built to capture qualified contact info.

Conversions

Optimized toward purchases, sign-ups, or whatever action drives revenue.

Retargeting

Warm-audience ads for site visitors, cart abandoners, and past customers.

Creative Formats

One story, built for every placement

Feed Ads

Single-image or video placements native to the Facebook and Instagram feed — the workhorse format for most objectives.

Stories

Full-screen vertical placements built for quick, immersive attention between organic stories.

Reels

Short-form video in Meta's fastest-growing placement — built to feel native, not like a traditional ad.

Carousel

Multiple swipeable cards in a single ad — ideal for showcasing a product range or a step-by-step story.

Our Process

How we run a Meta Ads engagement

01

Audience Research

Interests, lookalikes, and first-party data mapped against your actual buyers.

02

Creative Strategy

Ad concepts, hooks, and formats planned around each objective and placement.

03

Build & Launch

Campaigns, pixel/Conversions API tracking, and ad sets configured and launched.

04

Creative Testing

Multiple hooks and formats tested in parallel to find what the audience responds to.

05

Scale & Retarget

Winning creative scaled, with retargeting layered in for site visitors and warm audiences.

Performance

What a well-run Meta Ads account looks like

CPM
22%
↓ vs. account baseline
CTR Lift
27%
↑ with creative testing
Cost Per Lead
35%
↓ reduced via retargeting
ROAS
5x
typical managed account

Illustrative dashboard — actual metrics are pulled from your Meta Ads Manager and GA4 data.

Related Services

Meta Ads works alongside

Search Ads Shopping Ads Remarketing Landing Page Optimization All Paid Marketing Services
FAQ

Common questions

Should we run Facebook and Instagram together or separately?

Together, in almost every case. Meta's delivery system finds the best placement automatically, and splitting budget between the two usually just raises costs without adding insight.

Do you produce the ad creative, or do we?

We can work with assets you provide or brief creative production for you — either way, we handle the concepting, copy, and testing that decide whether an ad performs.

How does iOS privacy affect targeting and tracking?

We set up server-side tracking through Meta's Conversions API alongside the pixel, which recovers much of the signal loss from iOS tracking restrictions.

How is this different from your broader Paid Marketing service?

This page is focused specifically on Meta Ads. Our Paid Marketing service coordinates Meta alongside Google, LinkedIn, and other channels as one program.

How soon will we see results?

Ads can go live within days, but Meta's delivery system typically needs one to two weeks of consistent spend to exit the learning phase and stabilize.

Ready for Meta Ads that earn the scroll-stop?

We'll review your account and creative and show you exactly where performance is being left on the table.